I want to give a HUGE shoutout to Chris at Stonecraft Media for making our amazing intro/outro videos for Social Info.
10 out of 10 would recommend, and I know I will!
Chances are that you have a uniqueness about your video needs. Our first step is to discuss those needs with you. Then we can find a custom solution that falls somewhere within the following categories:
Simply put, Stonecraft Media is at least 3 years ahead of the commercial video production industry right now.
Most video producers are still creating videos that worked 5-10 years ago… but the online marketplace has changed drastically since then. Traditional producers and videographers might be great with a camera, but have little to offer when it comes to optimizing business processes to bring you a return on your investment.
Most of our agency competitors don’t have an in-house video team. Instead, they sub-contract those traditional freelance videographers to film your videos. Can you say “quality control?!”
But with Stonecraft Media, you get it all — a team that truly cares about our client's results and will help you from strategy concept, to production, to strategy implementation & follow-up.
You can definitely hire a local videographer... it just depends on your needs and ability.
With a videographer, you might get a nice-looking video, but you or your team will have to develop an ROI-positive strategy to tie the video content back to your business goals.
In our experience, we've found that businesses aren't equipped and don’t have the expertise or bandwidth to successfully lead video projects all on their own.
The bigger your goals are, the more important it is to work with an experienced team that specializes in their craft that can insulate you from risk and develop the right strategy and the right video the first time.
A big part of creating an ROI-positive video project is balancing quality with costs. We always create awesome video content, but you don’t always need a major production budget to achieve your goals.
Sometimes, all you need is a professional-looking video with a tight message. Simpler videos tend to work best at the top and bottom of your marketing funnel, when you’re simply building relationships with helpful content, or overcoming resistance to the sale.
But when you’re building value around your product or service in the middle of your funnel, your videos need to be more engaging and emotional to persuade your viewers to buy. They need hook your prospects' attention and make your solution an urgent priority that they need to take action on now.
As an ROI-focused company, we’ll advise you when it makes sense to keep it simple, or produce a more creative video.
Our typical turnaround time for a video project is 2-4 weeks from contract to final video. This allows time for your team to compile feedback and revision notes, and we can work faster if your team is responsive during the process.
It is not unheard of for us to complete a single video project within a couple of days.
For projects that are considered "rush jobs", we must consider several variables before we agree to take these on.
It varies based on the client and scope of the project. Certain kinds of projects, like testimonial videos, won’t take much of your time at all. Just tell us who to reach out to and we can handle the details on your behalf.
On the other hand, you may need to be more hands-on for something like a video business card that’s going to live front-and-center on your home page. We’ve even worked with committees for projects like this.
Generally speaking, we will typically only need you for an hour or two for pre-production tasks like script-writing and logistical planning. Based on the project, an hour or so for filming. Then another hour or two for each stage of revisions. You can expect about the same during post-production. So that’s roughly 7-14 hours over the course of 2-4 weeks.
Fortunately, you have plenty of options!
One cool thing about video is that you aren't required to appear on camera. For example, we can hire a trusted professional voice actor or actress in our network that can deliver your message and use animation or B-roll to tell the visual story.
For most projects though, we will direct your team members during the video shoot - especially if we are filming unscripted interview-style video content.
Alternatively, some projects might require the use of our teleprompter to help deliver a scripted message on video.
We also use multiple camera angles so that our editors can piece together all the best shots in post-production.
Since the beginnings of Stonecraft Media, we've never had this come up. But if for any reason we miss the mark, we’re the sort of people to make it right.
Schedule your Video Strategy Session. There are no obligations and no pushy sales tactics here.
If it's a good fit for us both, and you want to hire us to help with your video project, we'll discuss the terms.